With the shift to digital everything these days, there are some traditional business methods that have seemingly gone the way of the dinosaur. Despite that, business cards still matter when it comes to growing a business.
But how can these little pieces of paper still matter when everything can be shared in URL? Here are a few reasons why business cards still matter.
A Personal Touch
Networking is one of the most crucial aspects of a business. Knowing the right people and having the right contacts can literally make or break a business. The simple fact of the matter is that swapping information digitally is way too impersonal.
There is nothing quite like meeting a contact in person and swapping business cards. The interaction is far more engaging thanks to conversation and eye contact, not a few keystrokes.
First Impression
Perhaps most importantly of all, your business card is sometimes the very first impression that someone gets of your brand. When you meet someone in person who may make for a great connection or prospect, you need to leave a lasting first impression.
Having a memorable business card is a great way to leave that lasting impression. The card gives them something tangible to hold in their hand, which can alternatively draw their attention as well. First impressions are everything in life and business.
Creative Cards Get Shared
It is always a goal when marketing or networking to get people to share your work or information. When you have a truly creative and interesting business card, that is precisely what happens. A business card physically leaves with the person, establishing brand connection with them.
Exchanging personal information is great, but the exchange ends there. When you hand someone an interesting business card, there is a chance that they show it to other people. Those people may share with people they know. Ultimately, it puts both you and your brand in front of additional eyeballs that may have not seen your product or business otherwise.